NIONEX Press Press Archive 2005

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claas.com Goes Online/ CLAAS Re-launches Website with NIONEX

Gütersloh/Rheda¬Wiedenbrück, 15 December 2005 – CLAAS, one of the world’s leading manufacturers of agricultural machinery, re-launched its newly designed website in early November. Together with NIONEX, the company converted its website to the CoreMedia content management system.

Prior to the re-launch, NIONEX had already implemented an internal extranet for CLAAS. The web-based information service provides the international corporation with an integrated information network and simplifies communications. Parallel to the re-launch, the farm equipment manufacturer converted its website content to the CoreMedia CMS. This has opened up potential synergies in administration and maintenance. The goal is to establish CoreMedia web portals for various user groups. The next step will be the realisation of an online portal for employees.

With its new website, the company presents itself with an entirely new, fresh layout. Nionex’s aim was to fulfil the complex demands CLAAS had. For the company’s worldwide distribution network, the product categories were translated into six languages for over 15 countries. This solution makes it possible for online editors to efficiently organise the individual national variations and then compile translations. Many interactive, dynamic functions such as a product database with images and detailed technical information custom-tailored to specific countries are available to the website’s visitors. In addition, a personalised version of the product catalogue is offered to dealers, which can be embedded in their own websites so that all up-to-date information is always easily at hand. This increases the value of dealers’ websites. 

 “The new website offers our visitors a platform they can use to find any kind of information quickly and systematically. Apart from the user friendliness, we were able to improve our recognition value on an international basis thanks to the new design,” said Roland Haase, Director of Communications in the Corporate Marketing Division of CLAAS. “By using state-of-the-art technology, the decentralised maintenance of content has improved. This has made it possible for us to provide country-specific contents. And this, in turn, distinguishes us from our competitors.”