NIONEX Press Press Archive 2005

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7th CrossMediaForum/ Innovative Concepts for Cross Media Publishing and Marketing

Gütersloh/Hamburg/Frankfurt, 14 December 2005 – “Innovative concepts for cross media publishing and marketing” is the motto of the 7th CrossMediaForum, which will be held on the 31st of January at the Le Méridien Parkhotel in Frankfurt. The conference is primarily geared to decision makers from the fields of marketing, electronic publishing, manufacturing and IT in publishing houses and companies. Held in cooperation by the IT service provider Nionex and the consulting firm Heinold, Spiller & Partner, the forum provides insights into the new and profitable possibilities of cross media publishing (CMP).

Current case studies and in-depth lectures will show how companies can profit from modern, effective content management. This time around, the focus will be on the subject of paid content or content marketing. Practise-oriented examples will clearly show how publishers and other companies can boost their business profits with electronic publishing.

The service provider Accenture Dienstleistungen GmbH will present some implementation aspects of DAM solutions with select case studies. CoreMedia AG will focus on the subject of “making the Internet billable” and refer to business models from vodafone and the IDW publishing house as examples. “Long-term testing: compiling and marketing contents for print and online media at the Stiftung Warentest” will be the focal point of the presentation from MarkStein Software GmbH. Considering the IT magazine Computerwoche, nbsp GmbH will present a keynote speech titled “from single-source publisher to multi-channel provider: successfully marketing valuable contents on various media platforms”. Makrolog Content Management AG will present “online payment systems: from a business model to the product-specific implementation”. Finally, the forum’s organisers, Heinold, Spiller & Partner and Nionex GmbH, will speak about the “ten challenges for innovative publishing management” and address the subject of “from Excel lists to web-based project management: managing lexical major projects”.

Note from the organisers: press representatives are warmly welcome to participate in the forum!

Location
Le Méridien Parkhotel
Wiesenhüttenplatz 28-38
60329 Frankfurt
Germany

Date
31 January 2006, 10 a.m. – 5 p.m.
Attendance fee
Corporate participants:
Early reservation fee: EUR 75.00 (valid until 31 December 2005)
Normal fee: EUR 100.00
The attendance fee includes the conference documents (in digital form), luncheon, and drinks during the breaks.